![]() How is Alexa Traffic Rank calculated ?Īlexa Traffic Rank uses a combination of data from various sources, including the Alexa Toolbar, which is a browser extension that users can install to track their browsing behavior. Websites with higher pageviews and unique visitors receive a higher Alexa Traffic Rank. The algorithm then assigns a rank to each website based on this data. It provides website owners with insights into their website’s performance, as well as data on their competitors.Īlexa Traffic Rank uses a unique algorithm that takes into account the number of pageviews and unique visitors a website receives over a period of time. Alexa Traffic Rank was launched in 1996 by Alexa Internet, which was later acquired by Amazon in 1999. It is a tool that measures your website’s popularity in terms of the number of visitors and pageviews it receives. ![]() If you’re running a website, you’ve probably heard about Alexa Traffic Rank.
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